Equip Enterprises
Central Ohio Youth for Christ has created social enterprises to grow and support its ministry. These programs seek, elevate and rescue those who have experienced too little opportunity and love. Peebles Creative Group was retained to create a brand positioning strategy, name, identity, and brand launch components. The first phase of our work included the organizational launch of Equip Enterprises, Equip Skills Center, and Equip Auto Sales. Equip Skills Center provides the opportunity for students to repair donated cars that are sold on the car lot, generating revenue to help fund the training programs. Equip Auto Sales is Equip Enterprises’ auto donation and resale program that helps acquire cars for students to work on in the Equip Skills Center. After cars are repaired and sold, all proceeds support the on-going training programs. Equip Business Solutions is a training and hiring program that helps youth at risk. These social enterprises generate revenue to support Central Ohio Youth for Christ’s diverse ministry offering and strive to model the character and commitment of Christ in all they do.