As we move into the second half of February, there’s an abundance of advertising news coming to light. Facebook is central to a significant portion of recent developments. As one of the most powerful vehicles of advertising today, it’s important to stay ahead on what changes are being implemented. Here’s the latest:
1. Snapchat has an IPO coming up but, more than ever, Instagram is making strategic moves to cut into Snapchat’s market. Where does that leave Snapchat? As it turns out, brands are still seeing their viewership increase. While the rate of increase has slowed, it is still growing. As users shift to Instagram Stories, will brands continue to see rising viewership? Will user migration plateau? Stay tuned.
2. We wrote about influencer marketing on our blog last fall. The Drum published a great article about the state of influencer marketing this year. They talk about some of the immense positives, as well as pitfalls, of the relatively new marketing strategy. They also provide some valuable advice.
3. As Facebook’s video successes have rolled in, their aspirations have grown as well. Their next step toward conquering the world of digital video is creating their own original video content. To do so, Facebook recently hired Mina Lefevre, a former executive at MTV. She will lead efforts to develop original, episodic videos.
4. There’s certainly a difference between rural communities and those who live in cities or highly-populated areas. Agency Saatchi & Saatchi New York spent last summer traveling to rural areas to gain a better understanding of middle America’s everyday lives and perspectives. The result is an incredibly insightful and in-depth report on their research and findings. It’s well-worth your time.
5. Twitter released their revenue numbers last week and it wasn’t good. Advertising revenue fell from last year, which only serves to highlight Twitter’s struggle to grow their user base & effectively monetize. This is worth monitoring closely, because as Twitter struggles to demonstrate consistent growth, it will need to shake up its platform to keep shareholders happy.
6. Ever wanted to watch Facebook videos on a widescreen TV? Whether the answer is yes or no, Facebook is coming to a TV near you. The company is launching an app for Apple TV and Amazon Fire TV that will allow users to watch Facebook videos on television. Users watch tons of video on Facebook’s platform, so the success of this effort will be dependent on that interest carrying over to an entirely different medium.
7. Facebook is going to begin auto playing videos with the sound on. This will fundamentally change the way that brands and users approach making video content, as sound will be an important part of video production moving forward. This sounds like a user headache waiting to happen, so keep an eye on feedback and users’ receptivity to the change.